Consumers trust a brand that is consistent
There is nothing more disconcerting to a consumer at the point of purchase than inconsistency of branding or product. A major cause of this has been the failure to effectively communicate packaging print expectations as well as pass and fail parameters. Consistency has traditionally come at tremendous cost to both brand owner and print company and often locked brand owners in to a particular print co. or printing process (i.e. Gravure/Offset/Flexo/Digital etc.). ColoRecipe clearly defines expectations and tolerances and allows a brand to be printed with greatly reduced variation in multiple locations or across multiple substrates.